Der Rückblick zum TEWI-Kolloquium von Laurens Rook am 17.7.2015 beinhaltet die Folien:
Abstract:
In recent years many times sustainability and renewable energy consumption have been set on the agenda. However, the pressing issue how to make people reduce their amount of energy consumed – or their switching towards green alternatives – has received far less research attention. The academic discipline of behavioral economics has much to offer to this debate. In the presentation we will summarize prior research on the role of individual differences and various pricing and framing techniques that have proven to be helpful in making people switch to green energy. We will also address challenges and future directions in behavioral energy economics.
Bio:
Laurens Rook is Assistant Professor at Delft University of Technology, the Netherlands. He received his Ph.D. from the Erasmus University Rotterdam (in 2008), and his bachelor and master’s degrees from the University of Amsterdam, the Netherlands (in 2001; MA Thesis on Mass Psychology in Fine Art and Advertising). His research focuses on herd and imitative behavior in creative context, and is published in the Creativity Research Journal. His second focus is on behavioral informatics. Laurens collaborates with the Learning Agents Research Group at Erasmus (LARGE). A recent paper on using social media apps to make people consume green energy (together with University of Connecticut, USA) was awarded best poster award (2nd prize, the 2014 Conference on Information Systems and Technology). He lectures on Research Methodology, Statistics, and Group Dynamics, but also is a graduated professional artist (Academy of Arts Rotterdam, 1997) with collected work in the Municipal Archives of Rotterdam, the Netherlands, and the National Art Collection of Ireland.

Kuflik heads the Information Systems Dept. at The University of Haifa. Over the past ten years, the focus of his work was on ubiquitous user modeling applied to cultural heritage. In the course of his work, a “Living Lab” has been developed at the University of Haifa – a museum visitors’ guide system was developed for the Hecht museum. It is available for visitors on a daily basis and serves also as a test bed for experimenting with novel technologies in the museum. Currently, the system is being used for research on Social Signal Processing where signals transmitted by devices carried by the visitors are used for modeling group behavior, in order to reason about the state of the group visit. Another research direction focusses on the use of intelligent user interfaces in ubiquitous computing within the “living lab”. Where issues like interaction with large, situated displays; interrupt management; navigation support; temporal and lifelong aspects of ubiquitous user modeling are studied. Tsvi got BSc. and MSc. In computer science and PhD. In information systems from Ben-Gurion University of the Negev, Israel. Over the years Tsvi collaborated with local and international researchers, supervised graduate students working with him on this research, organized the PATCH workshops series (Personal Access To Cultural Heritage) and published about 200 scientific papers, out of them 30 papers about this specific research. Tsvi is also a distinguished ACM scientist and a senior IEEE member.


